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September 28, 2005

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Comments

Jochen

Thank you for bringing back the method and the ideas

Jose Castillo

Great stuff! It's exciting when someone is this good for one or two presentations but when you do this type of timeless stuff it really shows just how Seth Godin really does practice what he preaches. Imagine if we went back 5 years and pulled some of the things we were working on -- would it still be relevant or memorable?

Thanks for the reality check!

The Pakistani Spectator

the title of book is very interesting espacially the write up " All Marketers are Liars" is true somewhat

OuttaNames999

I've heard Seth speak a couple of times at industry events. He is an outstanding and compelling speaker, and there is no question the visuals that accompany his talk are works of art, carefully selected or carefully crafted to brilliantly illustrate and reinforce his points as any brilliant ad creative - think David Ogilvy ads. In fact, one could say that each slide is an ad for the point he is making, and an ad that has emotional impact.

But this is not really surprising when you consider who and what Seth really is - a book packager - that is, someone who pitches book ideas to publishers. He is an idea pitchman, no different than the Atlantic city pitchmen of years ago, or the QVC pitchwomen of today.

Every book has a marketing plan. And as we all know, every book has a cover. The cover is really an ad for the book.

Although we're told we're not supposed to judge a book by its cover, the fact is, that's exactly what we do when browsing books in a bookstore. And a cover is just a visual that should brilliantly capture the imagination of the bookbuyer and illustrate the point of the book with emotional impact that "speaks" to you so strongly that you will remember it, and hopefully buy it (to own (capture) the feeling by owning the book).

So, every book a cover, and every speaking point a slide. He has embedded the same marketing savvy into each of his slides that he puts into an entire book project - that is the "free prize inside" his speaking presentations. There might be 50 or 100 slides in his talk. Man, that is a lot of ads to produce.

Now, if we are going to talk about a "Godin method" consisting of the use of these brilliant slides, (the how being the essence of any method) we must ask, how does he do it? Does he grab them off the net? Does he use a stock house? Does he research them himself? Does he use an art director to select the images?

Finding images with impact is not easy. In fact, it's one of the most difficult jobs in advertising. It's painstaking, heartwrenching, agonizing effort if done correctly. Often it is far easier to shoot the photo you want rather than take the chance you will successfully be able to hunt down just the right existing shot. And yet, it is clear that many of Seth's images were found on the Internet. Somehow he found just the right image among the hundreds of millions of images out there.

Careful photo selection then, it seems to me, is one of the secrets to his method. Another, certainly, is to have brilliant ideas in need of illustration. And, of course, the passion to sell the ideas. Points + passion + persuation + impact = a winning formula and a proven method.

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battle

I haven't been up to much , but I guess it doesn't bother me. Pfft. I just don't have much to say lately, but maybe tomorrow. Basically nothing seems worth doing.

oil

There are too many, not enough handicapped parking spaces in our city

Terence Chan

Is there a difference between persuading on abstractions, vs. persuading the wallet on the nit-grit details?

The former seems to be a whole whole lot easier?

Matt

This is not true for technical presentations... some techies just want bullets. But, this should be balanced with a very interesting story and presenter that just uses PPT as an jumping off point. Maybe balanced with Seth's "each slide as an ad" concept.

club penguin

He is an outstanding and compelling speaker, and there is no question the visuals that accompany his talk are works of art, carefully selected or carefully crafted to brilliantly illustrate and reinforce his points as any brilliant ad creative - think David Ogilvy ads. In fact, one could say that each slide is an ad for the point he is making, and an ad that has emotional impact.

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Now, if we are going to talk about a "Godin method" consisting of the use of these brilliant slides, (the how being the essence of any method) we must ask, how does he do it? Does he grab them off the net? Does he use a stock house? Does he research them himself? Does he use an art director to select the images?

Kids Games

Just think about "The Inconvenient Truth" a compelling movie made that at the core was just a presentation. This is the first I've heard of Godin, but I'm definitely going to look his stuff up.

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Great stuff! It's exciting when someone is this good for one or two presentations but when you do this type of timeless stuff it really shows just how Seth Godin really does practice what he preaches.

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I've heard Seth speak a couple of times at industry events. He is an outstanding and compelling speaker, and there is no question the visuals that accompany his talk are works of art, carefully selected or carefully crafted to brilliantly illustrate and reinforce his points as any brilliant ad creative - think David Ogilvy ads. In fact, one could say that each slide is an ad for the point he is making, and an ad that has emotional impact.

PC Support Services

Good notes and information. Will consider in my presentations. Thanks for posting.

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He is an outstanding and compelling speaker, and there is no question the visuals that accompany his talk are works of art, carefully selected or carefully crafted to brilliantly illustrate and reinforce his points as any brilliant ad creative

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I really love the post and the graphics. Thanks for sharing!

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wow, that is great, thanks for your article.

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