Earlier this week, some readers were asking me in emails for good examples of "simple yet effective" slides. Well, you can see some good examples — one man's examples — if you take some time to watch how Steve Jobs used slides to support his presentation in yesterday's special Apple event at San Francisco's Moscone West. Your own style and use of visuals will be different and unique to your own situation, of course. But I think we all can learn a lot by observing Jobs and being mindful of his natural interaction with the audience and his visuals as he tells "his story."
David Hornik over at VentureBlog also suggests you check out Steve Jobs' presentation to see a real "Master of the demo" at work.
Below I display some samples from Steve's presentation. You can watch the entire one-hour presentation in QuickTime on the Apple website.
Latest quarter fades to darker green as "6.2M" also fades in as Steve states that over six million have been sold in just the last quarter alone. Green, by the way, is a good color choice for showing sales growth as green connotates many positives such as growth, safety, money, harmony, and so on.
But is sales of 6.2 million good or bad? How does that stack up? To give the number perspective, Steve compares the "6M" to another popular device, the SONY PSP which sold "2M" in the same time frame.
iPod market share.
Here Steve is talking about the automotive category of iPod accessories and the fact that more and more automotive companies are featuring iPod connectivity in their cars. (Where are the bullet points?)
To stress the diminutive size of the new iPod Nano, Steve first teases the audience: "Did you ever wonder what this pocket is for?" he says, pointing to the mysterious "fifth pocket" found just above the right pocket in most jeans. "I've always wondered that...well now we know..." And with that Steve pulls out the iPod Nano to the delight (and gasps) of the audience.
A good solution to the problem of showing such a small product to a very large room: Turn your projector into a large TV screen. This is something you can actually do with any video camera and most projectors.