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November 05, 2005

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» http://218.182.64.44/blojsom/blog/default/opinion/?permalink=7635015CE49924FE93CCE90A5F4D370D.html from Hamazy Webspace
以前にも紹介した、Garr さんの blogですが、大変興味深い記事がありました。Steve Jobs のプレゼンと、Bill Gatesのプレゼンを比較して論じたものです: Gates, Jobs, the Zen aesthetic 二人のプレゼンの違いから、Mac と Windows の違いを思い起こしてしまうのは、ボクがイタいマカーだからでしょうか。 ... [Read More]

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Comments

stephan

mr. burns as "real self" shadow of bill is a nice hint too, but for the sake of credibility, you should consider to comment it.
really like to follow up your ideas and hope to adapt some of them.
but there is always one big question: how to answer the "oh how boring and empty, we thought you are a creative designer.." comments on more reduced designs, from people who are completely convinced that MS design is great (because everybody uses it, hence expect something similar) ? in other words how to move the attention from the plain number of features, products and domination to something like overall customer experience which comes usually with reduction and openness?

Evan Erwin

Really fantastic post. I've forwarded this to my boss in hopes that he looks, reads, and learns.

Thanks again.

Paul (from Idea Sandbox)

A great illustration.

But executives aren't typically the REAL target audience... it is the executive assistance and admin that need the PowerPoint class. They're the ones, however, 'below the radar' who are NOT getting training.

I'll bet for each of the presentations above there are notes on a yellow legal pad submitted to an assistant to transform into a presentation.

wayan

Ah, I see Death By PowerPoint starts at the top. That's a shame for you'd think Bill would be good at presentations by now. The contrast shows in the product too - Apple does vibrant cutting edge work, Microsoft does bloatware. I wonder what a Linus Torvalds presentation looks like?

Jens Meiert

Impressive. Thanks for sharing.

The cult of Apple?

Oh hail the mighty Steve Jobs!

Down with the evil Microsoft!

Nice overview, except I couldn't read past the glowing praise for Mr. Apple and then the complete diversion to bagging Microsoft.

Paulo Eduardo Neves

How would you scape from bullet points and charts if you are presenting a technical subject? Your presentation posts are excellent, but I feel hard to apply it to technical presentations.

J234

To Paulo I would say view some of Apple's keynote streams--WWDC
have a many technical info in them. Just as an example of course.

Gabriel Salcido

Garr,
Mr. Gates DOES NOT need to read Cliff Atkinson's Beyond Bullet Points (...yet). He needs to read your blog first!
(then, he can read "Cliff's notes")
Thanks for sharing...

Garr

>>I couldn't read past the glowing praise for Mr. Apple and then the complete diversion to bagging Microsoft.

I do not mean to excessively praise Jobs or knock Gates. Gates is a smart man, and I respect him. If you can show me a better presenter than Jobs who uses slideware, I will be happy to publicly praise him/her. (I am sure better presenters exist, and I have shown some different types here in the past). This is not about Gates or Jobs or Apple or Microsoft — that war is long over. My only aim in comparing the two is that I think we can learn from their two very different approaches. The fact that they are high profile and public gets our attention.

As for technical presentations and bullet points, why do technical presentations require bullets more than other types of talks? If I had a truly difficult technical point to get across, some form of visual — a chart, a table, an x-ray, a CAT-scan, a formula, a photograph, a schematic, a map, 3-D models, etc. — would aid my talk much more effectively than a text version on screen of what was already coming out of my mouth. People are there to *listen* to you, not be guided through a series of bullets. People can read on their own time.

Take a look at this earlier post sent to me by an MD in the States talking about technical presentations.

http://presentationzen.blogs.com/presentationzen/2005/09/md_gives_advice.html

Papillon

Though I agree with the thrust of your arguments about the need for a clear simple message, I must say that the use of Gates and Jobs to illustrate the point smacks, pardon me, of sensationalism. They are not addressing the same type of audience or marketing the same issues: Gates is expounding on a platform for what some MSFT analysts have called a paradigm shifting launch- it's a statement of vision more than an act of salesmanship.

Jobs, on the other hand, is seeking to sell a product to end consumers and his audience, as usual consists of fawning Mac affecionados already won over by the man's charm. No need for bullet points to take home and ponder upon. He's appealing to the senses.

Different audience, different style. Don't fool, don't be fooled. KISS.

Garr

Are you saying that Bill Gates' example (or just bullet points in general) is an example of KISS? I, with all due respect, have to disagree then. It was *Jobs' approach* that I was saying is an example of KISS. "Easy" does not equal "simplicity" to me. Bullets may be easy, but they are also most always for the benefit of the speaker, not the audience.

Again, if you want to say Gates' approach is necessary for very technical presentations then I am confused because his "live" presentation was not a particularly technical one.

And the "kill-two-birds-with-one-stone" approach of having wordy slides for the presentation that also serve as handouts leads to confusion all around. Slides are one-to-many, handouts are one-to-one. In a handout you can go deep. A list of bullet points read two days later will seem rather encryptic, something to be decoded rather than read. Much better to leave documentation that is written in a way that expands and goes deep. Bullets do not go deep. Bullets were meant for lists (in written documents). They are sometime useful for lists in presentations too.

Robert Gremillion

I love Steve Jobs' presentation style and slides.

But there is a problem if you rely on PowerPoint Slides for Presentation Support AND Documentation.

If someone emailed you both presentations, you'd probably be more likely to make out Bill Gates' message.

Gabriel Salcido

Garr,

Got some questions:

Based on your experience, are audiences (particularly business audiences) "used to" presentations full of bullets just like Mr. Gates' in the example above?
If they are, how do they react to simpler presentations like Mr. Jobs'? Do they miss the "crutches" that the bullets provide?

Regards

Gabriel S.

Jaisalmer

It fails me to realize how the mess that is the overcrowded Live presentation gives a statement of vision. If something can be said of Gates, it's that he's a very smart businessman, but completely lack vision. Vision is about imagining the future and knowing how to get there. Cramming things that are already here, yet unconnected, on a presentation slide is futurologism at best, rather than vision. As a member of the public, you really find yourself confused as to what's the message of the Digital Lyfestile/Digital Workstyle slide, say.

Eirik Solheim

Inspired by two of the comments here I have put together a short presentation guide with an example of how to present technical stuff without bullet points.

The example also includes the document you have to make for the people not attending to your presentation:
http://www.eirikso.com/2005/11/08/how-to-avoid-making-boring-presentations/

Garr: thank you for an excellent site!

Bartek

Good article! and comments too.
How about presentations given by Tom Peters? Any comments on them? Is he more into 'Zen' style or the opposite.

PowerPoint Newbie

eirikso

As an answer to a question on how to present software functionallity without using bullet points I have now made another post in this series:
http://www.eirikso.com/2005/11/09/presenting-software/

jack

It seems to me that the Job's presentation is all about the presenter vs. Gate's where he has a large amount of data (no comment on the value of that data).

Where I work we do a lot of presentations over the phone lines so no one can tell that you are putting your hands in your pockets and a blank screen means that your computer connection is down. In such an environment, body language means nothing.

It does not seem odd that different approaches would work better in different situations. It does seem odd that different situations are not taken into account in this critique. But I guess the best part of doing the presenting is that you get to choose what you leave out.

Shane Robinson

Followed a link from Seth's Blog and wanted to thank you for a very thoughtful and insightful entry.

What I find most interesting is that no one mentioned that Jobs uses Keynote (http://www.apple.com/iwork/keynote/) while Gates is stuck using PowerPoint.

It's difficult, but not impossible, to create a good looking presentation with PowerPoint. It's difficult, but not impossible, to create a bad looking presentation with Keynote.

What this really illustrates is the core difference between Apple and Microsoft. Apple really gets design, innovation, and communication. From beginning to end. And the public is starting to understand that.

Phil

Another point of difference between the two styles is the location of the presenter in relation to the slides.

In the photographs I've seen of the Microsoft presentation the presenter is standing in front of the slides, partially obscuring them.

In comparison, the Jobs slides are either projected above his head or he is standing to one side of them.

As far as I can tell this isn't related to the location of the person taking the photograph.

labbai

So funny...

Trevor Claiborne

I've seen both Gates and Jobs give talks before. They are both excellent speakers who get their message across.

I think that is the important question here. Is the message being delivered?

And, yes, despite different styles of communication, both men convey their message.

Joel

labbai comments that “Gates and Jobs .. are both excellent speakers who get their message across.” I think not. I fell asleep during Gates’ 2003 COMDEX keynote and it was quite possibly the most boring speech I have ever heard from a supposed technology icon.

I am not alone in this assessment. In Computerworld, December 8, 2003, Thornton A. May said Gates’ keynote “may well have been the worst piece of oratory ever inflicted upon the technology industry.” May goes on to say, “in my row, half the people were asleep. It wasn't just a matter of Gates' skills as a speaker, but also of the ideas he was presenting.”

http://www.computerworld.com/managementtopics/management/story/0,10801,87813,00.html

Will Southerland

The points made about the style differences are quite interesting and have plenty of merit. I respect the point of views and even agree that simplicity is king in presentations.

However, the conclusions are hard to swallow given the amount of success Microsoft/Gates has had compared with Apple/Jobs. Of course, corporate strategy and presentation style affect overall outcomes differently, but who would you really rather be?

Many might read this and think "Maybe being a poor presenter isn't such a bad thing after all." Compared with most of us, sure Jobs' success is overwhelming and is certainly someone to strive to be like. However, the weight of this arguement is very much deminished when comparing Jobs to Gates.

Joe Buhler

Excellent comparison. The same difference is evident in the two products / services Windows and Mac OS.....

Erik Schmidt

"However, the conclusions are hard to swallow given the amount of success Microsoft/Gates has had compared with Apple/Jobs."

I'm not sure that's really the point. Of course, of the two companies, Microsoft is dominant. Gates has vast mountains of money. But that doesn't diminish the fact that if you were to emulate Jobs or Gates in your presentation style, you might not want to go with Gates.

If Gates could improve his presentations, perhaps the technology press would have a clearer idea of where Microsoft is trying to go right now. The public in general might have a better idea as well. This doesn't always translate into hard dollars and cents, but Jobs has used his ability to wow them with presentation to good advantage for Apple.

I thought the article was respectful of Gates and not at all fawning of Jobs.

Mike Strem

Thanks, as a recent Zen student (Japanese Buddhist) I find this particularly interesting and look forward to applying these principles to myself and meshing them with Feng Shui at home.

Hans Karlsson

Your points are perfectly valid. At the same time, it is quite interesting that most of the Japanese themselves, although being very visually oriented (Japanese comics, their writing system, kabuki theatre being some of the examples) don't get it.

This might partly have to do with the high cost of space in Japan. Apartments are crammed and poorly layed out. Advertisements are crammed to the brim with detail. Empty space is a luxuary.

Maybe Gates was a Japanese advertisment bureau officer in his previous life? ;-)

Someone here asks who'd you're rather be, Jobs or Gates. Jobs is rich enough for me, and Apple successful enough, and I'd rather leave the vision of Jobs behind when I go, than the businessmanship of Gates.

It's rather obvious which one will last.

Hans Shimizu Karlsson
Japanologist

vikash kumar vyas

all three man are great personality

Conocimientos

For my Gates desire.

PJ Brunet

Nothing is simple and nothing is random and everything is simple and everything is random.

Beauty can be what it wants to be, when it wants to be beautiful.

Matt Drought

A fascinating article. Glad to see the big boys get it wrong at times too. More of the same please!

Jeff LaMarche

"Gates is expounding on a platform for what some MSFT analysts have called a paradigm shifting launch- it's a statement of vision more than an act of salesmanship.

Jobs, on the other hand, is seeking to sell a product to end consumers"

What are you talking about? The examples here are not from a MacWorld expo, they are from Jobs' WWDC keynote where he was informing a highly technical audience of software developers about the planned shift from PowerPC-based to an Intel-based architecture. For nuts and bolt technical guys, that's as big of a paradigm shift as it gets - the chips are radically different - one's little endian, the other big endian, one RISC, the other CISC. He's not selling this audience anything except ideas - the necessity of this "paradigm" shift, which makes the two presentations comparable except that one is more technically oriented.

Relatively few analysts not on Microsoft's payroll would call copying Apple's several year old "Digital Hub" idea and re-branding it as anything remotely like a paradigm shift, by the way. Besides that, presentations to analysts ARE salesmanships; to think otherwise is just foolhardy; most analysts who exclusively watch Microsoft are apologist of the worst sort, no better than the rabid Mac zealots you'll find at some of Steve's presentations.

Besides that, I fail to see how the makeup of the audience excuses poor presentation style. I would think Steve with his "fanboy" audience would be the one who could afford to give a poor presentation. This article (excellent, by the way) was not about content, but about presentation style, and if you can't see the points being made, I suggest you might be able to find a drooling fanboy even closer then you realize... just by looking in the mirror.

ex2bot

I'm going to have to second Jeff above on this one.

Set aside emotion for a moment, if that's possible. If you have a lot invested in Windows and / or other Microsoft products and wouldn't DREAM of considering Apple, then fine. IMHO, nobody should brow beat you or try to get you to change your mind.

Set that aside for a moment. Consider only presentation styles.

Look what happens when something crashes or goes wrong in Gates' presentations. He doesn't always recover gracefully.

Look at the awful slides of Windows Live presentations. If you don't see anything wrong with all that clutter then God Bless You (so to speak).


Now, look at Jobs' presentation (throwing malfunctioning device at employee incident notwithstanding). He's a compelling speaker. He usually recovers from software glitches gracefully. And he generally conducts a very smooth, aesthetically pleasing and informative presentation.

Only the essentials. That is the essence of KISS.

Gates is SUPER SUCCESSFUL, the richest man in the world (he still is, right?). He has an amazing philanthropic foundation. He's obviously doing **something** right.

But his presentations are mediocre (and sometimes worse than that).

So . . . do you aspire to greatness or mediocrity?

Now, if you've never seen a Jobs presentation because it makes you see daggers, well then that's life.

ex2bot
Mac Fanboybot
Former Windows User since Win 2.0.

tartle

The visual of Bill Gates' presentation yesterday seem less cluttered, but....

anonymous

...but he still was fiddling with his hands as if he was eager to get off the stage as soon as possible.

Karel Gillissen

Robert: "But there is a problem if you rely on PowerPoint Slides for Presentation Support AND Documentation.
If someone emailed you both presentations, you'd probably be more likely to make out Bill Gates' message."

I think that is the problem. Too many people want to hand out their slides (encouraged by the software possibilities). But text-to-read-and-understand has a completely different function than slides to emphasis your presentation. So my practice is to make completely different handouts (with some graphical reference to the slides) that you might understand without having seen the presentation.

Makki

I find Steve Job's approach to be simplistic and informative in a somewhat relaxed atmosphere. I find from my dark age days with Microsoft i got tired of the in your face approach presented in almost every aspect of a presentation i attended. I reached my limit when several presentations were given by a guy dressed in pink running around the room flaunting the fact that he is gay. Turned me right off. Heaven forbid a event with this guy and ballmer together. Oy vey!

Sage

And this 2006 Macword... a total crapola. Job blew it BIG TIME!

Ian Johns

This 2006 keynote by Jobs (Macworld) was not good. Jobs or the show went on 2 long and was oh so slow - doing too many demos. And he was using a paper script to do his compute work? In fact I am a Mac Buff - But! - Nothing new in the keynote just some more addons. The presentation was average, no below that. All that moving and he kept coughing????

What happened to the 10/20/30 rule???

The Apple add was more about INTEL, Apple seemed to be a second arm to the chip???

Gates keynote was better... it was full of hope and adventure - He flowed from set to set... quick and detailed, lots of things we need, I was very impressed. This year Bill has a vision and it worked!

Kiyoshi

I think the Zen philosophy, which includes the Zen aesthetic (and all are the same, actually), do not intend to lead people getting out of normal.
That concept of normal being "a road to nowhere", is a concept from Western cultures, the same criticated here, but in the design and visual aspects.

Visual, musical, intellectual, emotional, all goes in the same flow. So, is a mistake separating one thing from other and use it to criticize other's concepts.
You can't simply see designs "as Zen" and then go to McDonalds eat your fastfood breakfeast and becoming obese, get a fight with your kid because he/she cry desperately of not earning his/her cel phone, and then turn back on your Zen mode of view.

Or you are something, or you aren't.

kol

abc...

luke

Excellent comparison.

3mp3

nice to hear u again dude :)

Kal

The bullet point is a tool that seems to be misused all too often in slideshow presentations.

As I see it, any tool that can be misused too often should be completely removed.

So... I'm toying with the idea of dropping the bullet point feature from all slideshow software applications.

I wonder what would happen.

Rob Bredle

BILL GATES GOT MARRIED,
THE NEXT MORNING HIS WIFE WAS ASKED BY SOMEONE THAT " HOW WAS MR. BILL GATES LAST NIGHT?"
SHE REPLIED "MICRO AND SOFT!!!".

Chris

Although I'm personally a fan of the Zen aesthetic when it comes to presentations, I'm wondering to what extent we can assume that this is a need given a particular product or service on the web. Take Amazon - definitely does not adhere to a Zen aesthetic. However, its ability to present relevant and interesting products to browse keeps it the most used website for online shopping. Any thoughts?

Ewa

First impression influences the presentation and in order to make the presentation smooth and "impressive" having a well practiced intro always helps.

Ollanta Humala

Spot on Garr!
I always wonder who where the guys designing those presentations.

graham

Good post, though I disagree about hands in pockets (speaking from a UK perspective).

Clifton Labrum

Fantastic article! There is a ton of truth to what you've discussed. Thanks for your good work.

Chiaki

こんにちは。Blog徘徊していますと、あなた様のページをみつけました。わたしもデザインをするのが好きで、上のアーティクルで、簡素化と記されておりますが、簡素化はデザインで、またそれはZENに繋がっている、と改めて思いました。ありがとうございます!心斎橋で行われている「Design Matters」もとても刺激になりそうなどで参加してみようと思いました。大阪にこんな場所があるのは嬉しいかぎりです。

Simon Raybould

I LOOOOOVEEEEE this stuff. It's exactly where I'm coming from and was (frankly) one of the inspirations for my own blog. (tellingpeople).

I wonder, now that BG has said he'll step down (at least a bit!) from running MS, if the PowerPoint software is going to improve - from the point of view that the software reflects the man, and the man is detail orientated, and details in presentations are a pain, and..... you can see where this is going! :)

Cheers..... Simon

Thommes

well, holding a presentation seems not to be the most lovely thing, for mr. gates ;-))

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Wonderful! and very on target.

The difference in the slides and presentation styles do show how Jobs does have a Zen approach. Thanks, presenting often myself, this entry helped to teach me something.

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The Mr. Burns comment had me laughing, that was exactly what I thought when I saw the picture. Great comparison, really shows many of the commmon mistakes made in business presentations that I've seen.

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Great post, also shows the importance of good design aesthetics and it's effect on your public image.

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Jim

Great article. Well put. Steve Jobs & team are master communicators. The Intel transition story is a good case in point. I loathe reading text that is psuedo-smoothed using gray color, however.

steven

Wonderful point, ''weniger ist mehr''the bullets were always a pet peeve of mine - bullets adieu' !

Ciao

Scott McArthur

I don't know why but it still surprises me how poor corporates are at communication. I try to teach this to my clients using visual metaphore and for some it really changes their perspective. But then again I read this and here we go again......arghhhh

Maniero

informative and helpfull. Thanks! Heiko

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Hi,

My name is Fred, I'd like to ask for your permission to translate this article into Chinese for non-English readers on tuna.to, a Taiwan-based site dedicated to smart working techniques. If it is possible, proper credits and back links will be provided. Please let me know if there's any inquiry. Thanks!

softdev

great article.....

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Well i think bill gates has that boost nad energy in his presentations whereas jobs is quitr calm ans simple in his presentations.

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Bill gates presentations are sometimes mediocre..

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Quite interesting to read.....gud

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Presentations doesnt seem to be easy game for Mr Gates.!

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Why these comparisons.

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wery intersting! i want more!
cool:)) give more information!

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Mark W. Hardwick, Ph.D. Presentation Consultant

If you think Gates has cluttered slides and problems with keeping it simple you ought to checkout slides used by Pharma companies and doctors presenting on new medicines. Their excuse FDA makes us do it!!!! Any ideas on how to get around this lame excuse?

passageways

Well i guess presentaion matters but the quality of work speaks for its ownself.It needs no supports.

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Its wonderful, Sweet!

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You have an outstanding good and well structured site. I enjoyed browsing through it..

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Great posting. Very well contrasted...

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This website is Great! I will recommend you to all my friends. I found so much useful things here. Thank you.r

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I like article about people who they became multimilionaires thanks to their work. Good job

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First impression influences the presentation and in order to make the presentation smooth and "impressive" having a well practiced intro always helps.

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