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February 05, 2006


Robert Padbury

I just posted a blog entry (http://padbury.net/weblog/?p=12) about this very thing. It drives me crazy when companies try to sound 'professional'.

I just added 'The Cluetrain Manifesto' to my shopping cart - thanks for the recommendation.


< (http://padbury.net/weblog/?p=12)

Excellent, Robert. Nice post! Thanks for the link.

Harry Chittenden

Good job, Garr. Your Cluetrain points, often considered in terms of technology, apply just as aptly to "live" space. In fact, by removing the middleman, the Internet has made cyberspace more like live space. Keep live space live. Don't hide from it behind PowerPoint.

Heidi Miller

Excellent article! Cluetrain Manifesto is now also on my to-read list. And your summary point #7 so struck me that I wrote a bit on it on my own blog here: http://talkitup.typepad.com/weblog/2006/02/authentic_voice.html

Thank you for the inspiration!

Mark Howell

This will make for a good discussion on our team. Thanks!


>Keep live space live.

I love that line!

It's funny: Internet technology, etc. helps use get virtually closer and have more "live" experiences. And yet slideware technology, if used poorly, can take a genuine "live" opportunity and make it less personal than an email blast. -G


Right you are Garr!

I taught presentation skills to salespeople for many years and was always astounded at their fear of speaking authentically. I would always start the class by saying "Great presenters don't create a persona, they AMPLIFY who they really are." When I mentioned cutting way back on PowerPoint slides, they would often look at me with intense mistrust, as if I were a card-carrying communist during the McCarthy era. I guess all we can do is keep advocating for engaging presentations, and sooner or later people will come around.


>When I mentioned cutting way back on PowerPoint slides, they would often look at me with intense mistrust, as if I were a card-carrying communist during the McCarthy era.

LOL! Good one, Pamela. Yes, changes like this take time. Moving away from "the way we've always done things" is a hard sell sometimes. And it's scary to move away from hiding behind slides to being front and center and "yourself." The pushback is understandable, but not insurmountable...


Matthew Stibbe

Right - off to Amazon to buy this book! Thanks for the tip. I did a lecture a few years ago at a computer game developers conference about this history of computer games. I wanted to put it online and thought quite hard about how to do it and keep some of the flavour of the talk, which was somewhat autobiographical, and allow people to link to the games and actually play them. The technology is pretty basic and some of the links have died but I think the results sort of stand up. Anyhow, here's the link: http://www.stibbe.net/History/Games_Speech/Historian_frame.htm
I also liked the point about meaningless jargon. I blogged about this a while back: http://www.badlanguage.net/?p=36.

Jamie Nelson

I think that The Cluetrain really got it right and that so many more people need to get hip to it. Thanks for the reminder. I'm sharing this with my colleagues at work. Cheers!

ken brand

Thanks Garr. I read the CM a while back and of course it's referred to frequently by the cognizenti...your written conversation slappped me to attention. Thanks, I'll reread the book and share your post with my sales team. Thanks...rock on.

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