A fascinating look at the history of aspect ratios

If you work in filmmaking or other forms of visual storytelling you are already comfortable talking about aspect ratios. But for many people it is still a bit of a mystery. An aspect ratio of a screen, for example, simply describes relationship between its width and its height. Not all that long ago TVs had screens that were 4:3. These days, of course, your TV screen at home or in the conference room has an aspect ratio of 16:9. Movie screens in theaters display even much wider images. In the world of presentations today, slides (which can include HD video) can be created typically in either 4:3 or 16:9. In Keynote, for example, you can choose a 4:3 aspect ratio with a resolution of 800x600 or 1024x768. Or if you want a more cinematic look in 16:9 you can choose 1280x720, 1680x1050, or 1920x1080. Many people still use slides in 4:3, but the trend is moving away from that aspect ratio. Large conferences and other events such as TED/TEDx, etc. will ask presenters to prepare slides (if they use slides) for a 16:9 screen. But how did 4:3 and now 16:9 (and other wider cinematic dimensions) get to be standards? Even if you are well-versed in this subject, you will find the two presentations below by filmmaker John Hess  from FilmmakerIQ.com interesting and informative. I also think these are brilliant examples of good presentation.


The Changing Shape of Cinema: The History of Aspect Ratio

Composition Techniques for Widescreen Aspect Ratios
Although the discussion in the presentation below concerns cinema and filmmaking, the lessons should be of interest to anyone who works and designs for screen displays. There is even a discussion of the Golden Mean and rule of thirds which I talked about in 2005 in this post From Wabi-Sabi to Golden Mean and here in From Golden Mean to Rule of Thirds.

Composition Techniques for Widescreen Aspect Ratios from FilmmakerIQ.com

Steve_jobs_garr
4:3 example.
This is in the Apple Store Shinsaibashi (Osaka) just after they opened in 2004. The back-lit screen behind me has an aspect ratio of 4:3. Many Apple stores still have 4:3 screens in their theaters, but some have been replaced and I hear others will be eventually changed to 16:9 screens.

Garr_belgium_1

16:9 example.
In this presentation at the Creativity World Forum 2011 in Belgium, my slides appeared at four different spots on a screen that wrapped around the audience.


A remote control can set your presentations free!

You do not have to use multimedia in a live talk to be successful, but if you do choose to present with the amplifiying power of multimedia, then a small, remote control device is a necessity. Today we still see too many business people, academics, and students, stuck behind lecterns with their eyes fixed on their laptops as they try to make their case, report their findings, or pitch their ideas. If you want to make a connection with the audience and engage them in your content, then you need to remove the physical barriers and move closer to the audience. A good remote allows you to get away from the lectern and your laptop.

A few of my favorite remotes for presentations
In the video below I discuss a relatively new kind of remote, the ring-style remote.



Links to the remotes mentioned in the video
A favorite of mine is the Easy Presenter Presentation Remote by Keyspan. This is a rather old model, but I love it. I like the way it fits in my hand; it's not at all bulky. (alternative link on Amazon). The newer Keyspan PR-PRO3 Presentation Remote Pro is not one I have used, but it also has audio controls, and I've heard good things about it. Another model I have is the Logitech Professional Presenter R800 with Green Laser Pointer. This too is an excellent remote with a built-in timer and a great range, but I simply prefer the lighter feel of the Easy Presenter.

Ring-remote-test.010

Ring-remote-test.020

(A) Genius Ring Presenter - Black Finger Mouse with Laser Pointer (Amazon 日本). (B) Genius Wireless Ring Mouse (Amazon 日本). The latest version appears to be the Genius Ring Style Laser Pointer. It's cheaper and has a button that sets the screen black. The mouse funtion is said to be better (more info on this latest model on the Genius homepage). The ring-style remotes are great, but the range is only about 10 meters or so, significantly less than the others mentioned above, but for most people 10 meters (or 30 feet or so) is good enough. In the video above, the MacBook was about 9-10 feet away (about 3 meters). The minor difficulties I had with the slide not advancing in the video was not a range issue but a matter of me not hitting the button solid enough.


"The Secrets of a Great WikiTalk" by Phil Waknell

Phil Waknell founded the company Ideas on Stage with designer Pierre Morsa (see entire team here) just a few years ago. Before making a splash in the presentation space, Phil was an experienced manager at Procter & Gamble and at Hewlett-Packard. I met Phil three years ago when he and Pierre invited me over for an event in Paris. Since then they have hosted three seminars for me in Paris and in London. Today we were chatting about WikiStage events and that's when I learned that Phil made a great presentation entitled "Secrets of a Great WikiTalk." It's excellent and full of good advice in just 15 minutes. Watch it below.



I recorded most of our conversation today in this 39-minute video. If I had more time I'd make it much shorter. But here it is below in all it's raw, unedited glory.


An interview with Phil Waknell. Recorded June 24, 2013.

• Phil's blog post with more info on WikiStage


TED Talk: Mastery & the Passion Imperative

I asked Patrick Newell below for an example of a Japanese presenter he had worked with who greatly improved over the years. His answer was BLACK, a former salaryman and engineer turned professional yo-yo performance artist whose talent was impressive enough to pass the auditions for Cirque du Soleil, and got him an invitation to perform and tell his story at TED in Long Beach earlier this year. BLACK has a great story of personal transformation to tell, but telling it on the TED stage — let alone telling it in a foreign language — took some work. Before auditioning for TED at the Worldwide Talent Search in Tokyo, BLACK had presented for TEDxYouthDay and TEDxTokyo.

The point of his story at TED is not about the yo-yo. His story should resonate with anyone who is in a situation where they feel deeply disastified — "I felt my passion, heart and soul, had left my body. I felt I was not alive anymore," said BLACK. "What I learned from the yo-yo is, if I make enough effort with huge passion, there is no 'impossible'." There's the lesson right there.

I have spoken with BLACK a few times while in Tokyo and he is one of the nicest and most humble young men you'll ever meet. A real gentleman...who found his passion. Checkout his performance at TED below.



• BLACK's official Website in English and 日本語


Interview with Patrick Newell from TEDGlobal 2013

Patrick1_tedThe TED organization provides many lessons in 21st-century presentation approaches. I first featured TED Talks on the presentationzen website way back in 2006, just after TED made some of its talks available on line for the first time. I attended my first TED Conference in 2009 in Long Beach and have learned a great deal from my involvement with TED/TEDx over the years. Many people have been inspired and influenced by TED since the organization broadened its reach in 2006. One of those people is Patrick Newell, founder of the Tokyo International School. Patrick is a TEDster and cofounder of TEDxTokyo, the first TEDx event ever held outside of the USA. As someone heavily involved in the TED community who has worked with hundreds of people aspiring to give talks on the TED/TEDx stage, Patrick is a good person to turn to for advice on presenting a TED-style talk.

Last Friday I spoke via Skype with Patrick who was in Edinburgh, Scotland for TEDGlobal 2013 at the time. Below I include the audio track on YouTube from our short conversation (the video was buggy and out of sync). Here are some of the questions I asked Patrick in our 12-min interview. If any of these questions seem interesting, you may want to watch listen to the interview.

• What makes for a good TED talk?
• Do you have an example of a TEDster who greatly improved their talk?
• What makes for a really bad TED talk?
• How do you deal with someone who does not think they need to improve?
• Do you think there is a real value to the short-form, "TED Style" talk?
• Any advice for someone who wants to organize a TEDx event?
• Any tips from Chris Anderson's presentation seminar at TEDGlobal 2013?



Links from the interview
TED presenter "BLACK" from TED 2013 - an inspiring 10 minutes
How to Give a Killer Presentation - a great HBR article
Patrick Newell's website

TED Talk: 9 ways to live better, longer, happier

Beachwalk This TED presentation below is one I've pointed to before, but it's worth repeating. The message is important no matter who you are or what kind of work you're engaged in. In this TEDx talk , National Geographic writer and explorer Dan Buettner shares what the world's longest-lived peoples have in common. Buettner condensed the findings into nine easy-to-remember lifestyle habits. The presentation is good in terms of content and delivery; Buettner is an engaging figure. Visually, the presentation would be even better if he ditched that typical PowerPoint template in favor of slides with a background that fit the feel of his other visuals. However, except for that I really like the way he effortlessly mixes in high quality images and video to augment his narrative. You are starting to see more and more people now mix in full-screen video clips (with the audio removed) with other images while they tell their stories or share their evidence.

Dan Buettner: How to live to be 100+

 Longevity_slide2  Longevity_slide_video
I'm not crazy about the typical PowerPoint template used in a few of the slides, but most of the time the screen was filled with full-screen images (Left) or video clips (Right) that were a good complement to the talk.

In Sum
What are the common denominators running through the different cultures they studied? If you do not have time to watch the video, I summarized them below in my own words. You can go to the Blue Zones website to get all the details.

Move Naturally
(1) You don't need a formal, rigorous exercise plan. We're talking here a change in lifestyle that is fundamentally active. We're designed to move. We've not meant to drive 100 meters in a car to pick up chips at the local store. Walk, do yard work, whatever. Do exercises/activities that you enjoy.

Have Right Outlook
(2) Slow down. When you're constantly in a hurry and stressed out, this has a negative impact on your health. Limiting negative stress is one of the healthiest things you can do for yourself.
(3) Have a clear purpose. The Japanese call it "ikigai" 生き甲斐 (lit: life + value, be worth while). You must have a passion, a calling, a purpose. There's got to be a reason to get out of bed every day.

Eat Wisely
(4) Drink a little (wine) everyday.
(5) Eat mainly plant-based foods. Small amounts of meat and fish are OK.
(6) Hara Hachi Bu: Eat until 80% full. Do not eat eat until you're stuffed. (I've talked about this many time before in the context of presentation.)

Be Connected with others
(7) Put family, loved ones first.
(8) Belong to a community. Many in his study belonged to faith-based communities.
(9) Belong to the right tribe. That is, hang out with people with healthy habits, physical and emotional ones.

How to live a long, healthy life in one slide
Even nine recommendations can be hard to remember, so I simplified the advice down to five in this Keynote slide that capture the essence of the tips from Dan Buettner's good TEDx talk.

Live2b100_slide.001
(Click on image of slide for a larger size.)



No excuse for boring an audience: Advice on giving technical presentations

Conference_prezo_1Long before "death-by-powerpoint" or vertigo-by-prezi, there were bad presentations. Really bad presentations. So don't blame the software. The genesis of painfully dull or muddled presentations predates the computer. No one knows this better than scientists, researchers, and academics, who have long been required to attend numerous conferences each year, conferences which typically feature a keynote speaker and scores of shorter presentations by others in their field.

Over the years I've heard from many people with technical backgrounds about what is a good presentation and what is not. I've heard from many of you — doctors, researchers, scientists, programmers, etc. — and your comments have been very helpful. I've read several presentation books over the years specifically designed for scientists and others who need to give more technical presentations. Here are five:

The Craft of Scientific Presentations
Trees, Maps, and Theorems
Scientific Papers and Presentations, Second Edition
Communicating in Science : Writing a Scientific Paper and Speaking at Scientific Meetings
Designing Science Presentations: A Visual Guide to Figures, Papers, Slides, Posters, and More (New)

The book  Designing Science Presentations on the list above was published this year. The author Matt Carter is a young scientist who has teaching awards from his years at Stanford. Matt sent me a copy of his book a few weeks ago and said that he had been following my work for years. His book is very visual and very detailed. I recommend it for any one in a scientific field, although it is on the expensive side.

Scientist offers his presentation advice

Scientific_papersA few years ago, while on the train to the office, I found a wonderful essay in the appendix section of "Scientific Papers and Presentations." This editorial essay was written by Dr. Jay H. Lehr, an engineer and scientist with a Ph.D. in Ground Water Hydrology who has attended scientific presentations since the '50s. The title of the essay, which appeared in Ground Water in 1985, is "Let there Be Stoning!" This should be required reading for all academics and business people, especially those who are to present at a future conference. And perhaps proof that there is a God, this 28-year old essay is available for download (here) from the Western Washington University website. So spread the word.

As you read the editorial, please keep in mind that it was written by a professional with an engineering and scientific background, not by a "right-brain creative type"  who knows more about design and communication than about scientific investigation and processes for evaluating empirical knowledge. Here are just a few highlights from Dr. Lehr's editorial:

On dull conference speakers:

"They are not sophisticated, erudite scientists speaking above our intellectual capability; they are arrogant, thoughtless individuals who insult our very presence by the lack of concern for our desire to benefit from a meeting which we choose to attend."

On the importance of presenting well at technical conferences:

"Failure to spend the [presentation] time wisely and well, failure to educate, entertain, elucidate, enlighten, and most important of all, failure to maintain attention and interest should be punishable by stoning. There is no excuse for tedium."

On reading a conference paper:

"There is never an excuse to read a paper.... Better to lower the level of verbal excellence and raise the level of extemporaneous energy."

On using slides:

"They must be brightly lit and convey a simple thought. If you need a pointer to indicate an important concept or location on a slide, it is probably too crowded or difficult to comprehend."

On showing enthusiasm

            "Be enthusiastic! I studied astronomy under a dullard and thought it
             was a dead science. Carl Sagan taught me differently.
"   
       
Please read the whole editorial when you get a chance. And if you have any success stories or details of great presentations you've seen at technical conferences, please feel free to share your wisdom
here. I'd love to hear your stories.

Related posts
How to run a useless conference by Seth Godin.
How to kick butt on a panel by Guy Kawasaki.
• "Slideuments" and the catch-22 for conference speakers, Presentation Zen.
How to lecture and keep 'em engaged, Presentation Zen.
Really Bad Powerpoint, Seth Godin


TED Talk: A story of survival, resilience, and hope

Hyeonseo_LeeHyeonseo Lee's 2013 TED Talk describing her escape from North Korea is one of the most compelling and inspiring talks I've seen on the TED stage in quite a while. I'm not saying it's technically the best TED talk ever, but it's certainly one of my personal favorites. I showed the talk a few times here to my students in Japan and they were amazed and inspired by this young woman's experience and her remarkable story.

There are storytelling lessons to be learned by examining these kind of true-life personal narratives. In the book Story Craft: The Complete Guide to Writing Narrative Nonfiction, author Jack Hart reminds us of what story is: "at its most basic, a story begins with a character who wants something, struggles to overcome barriers that stand in the way of achieving it, and moves through a series of actions—the actual story structure—to overcome them." And Hyeonseo Lee has overcome a lot. Watch Hyeonseo's talk below or here on the TED website.



Plotting the flow of story
A 14-minute live presentation on stage is different than a 2-hour movie, but many of the same elements and basic structure can be seen. One of the best books on storytelling structure in the context of screen writing is Jeffrey Alan Schechter's My Story Can Beat Up Your Story: Ten Ways to Toughen Up Your Screenplay from Opening Hook to Knockout Punch. I was cautious about the book (there are a ton of books on screen writing—and I have 'em all), but it's one of the most concrete and helpful storytelling books on the market. No surprise that Schechter's framework was used to design the contents for the Contour story app (which is a very good learning tool).

In a cafe in Nara the other day I watched the TED video again while sketching out the flow of her narrative. My first sketches were very detailed and moved from a state of perfection (SOP) to a state of imperfection (SOIP) and then back to the beginning (see Kal Bashir's site for detail on the monostory model). The rough sketch below, however, is much simpler than my original and is an adapted version of the classic three act structure for a protagonist-complication-resolution model for story. This, of course, is too basic and lacks detail but it provides a simple way to look at the flow of Hyeonseo's story. If we define plot point, for example, as an event that sends the story spinning off in a new direction, then certainly we can see the decisions to escape to China, and then to South Korea, and then back to rescue her family to bring them on the long complication-filled journey back to South Korea as plot points.

Storyarc2

YES/NO reversals
In My Story can Beat up Your Story, Schechter suggests that the plot points in Act II (confrontation/complication) "alternate between answering the central question first yes and then no." These are what he calls yes/no reversals. "Any situation that brings the hero closer to his or her goal is a 'yes.' Anything that takes the hero further away is a 'no.'" In the simple sketch above, the squiggly up/down line that follows the arc of the story is how I visualized the many yes/no reversals in Hyeonseo's story. Her short story is filled with yes/no reversals that propel the story forward. For example:

• (YES) "We made it all the way to the border of Laos..."
• (NO) "...but even after we got past the border, my family was arrested and jailed..."

• (YES)  "After I paid the fine and bribe, my family was released in one month,"
• (NO) "but soon after, my family was arrested and jailed again...."

It is unavoidable to cut many important details out of a story like this in order to collapse time, but I think this story could be even more compelling and informative if another 1-2 minutes were added in order to make room for just a few more descriptive details about both her physical journey and her inner journey. For example, in this Wall Street Journal article, Hyeonseo said this about starting out in South Korea:

"Four months later, after I had been through my orientation for life in South Korea, I entered the house where I would be living. I found nothing; no TV set, no furniture, not even a spoon, I felt empty. I started out with mixed feelings of fear and excitement, but settling down turned out to be far more challenging than I had expected."

Transformation
Many of the best stories are about incredible transformations, and Hyeonseo's journey is certainly that. But there is another transformation here as well—her transformation as a public speaker. Hyeonseo Lee was discovered at last year's TED global talent search held May 23 at the Samsung theater in Seoul. According to TED curator Chris Anderson, they saw something special in her. "She was nervous, but it was clear there was a fierce spirit there," Anderson wrote on the TED website. "We're so impressed and proud at the preparation she put into this talk, and her willingness to share it with such grace and vulnerability. It's thrilling now to be able to share her story with the world." Watch the YouTube video of Hyeonseo's first go at the same talk which she would refine and deliver to a standing ovation some 8-9 months later in Long Beach. What a difference.




Should we be suspicious of stories?

StorycampfireWe are wired for stories. “Evolutionary biologists confirm that 100,000 years of reliance on stories have evolutionarily hardwired a predisposition into human brains to think in story terms,” says research scientist and engineer Kendall Haven in his book Story Proof: The Science Behind the Startling Power of Story. “We are programmed to prefer stories and to think in story structures.” Stories are ubiquitous in our lives. Jean-Paul Sartre said, "A man is always a teller of stories. He lives surrounded by his own stories and those of other people. He sees everything that happens to him in terms of stories, and he tries to live his life as if he were recounting it." Most people agree that stories—for better or worse—have a special ability to engage an audience, to hold their attention, and impart a message. Sometimes stories merely entertain us in the moment and then quickly fade from memory. Other stories inform and persuade and educate the listener. Many stories inspire the listener to make a change and to take an action. Stories have great power to communicate and to influence, and because story has this great power, it is reasonable to ask whether or not we should be suspicious of story.

Tyler Cowen is a professor of economics at George Mason University and writes for the economics blog Marginal Revolution. In his TEDxtalk he says that we should be suspicious of stories. Watch it on the TED site or watch the YouTube version below.

I point to this talk above because it's just provocative enough to get people thinking and questioning. That's a good thing. But what would have made the talk better would have been a clear definition of what story is, or at least what definition he was using. We have to assume he was using the term story rather generally for things which may be factual, based on facts, or completely imagined. But even things which are completely made up (many of the ancient myths, for example) while not serving as reliable historical accounts, nonetheless are instructional, illuminating or inspiring for the listener.

I think of the meaning of "story" not in terms of content but rather in terms of a shape or structure. Story, then, in and of itself is neither good nor bad. Elements of story structure, such as Syd Field's version of the classic three-act structure, can be applied to many (but by no means all) of the narratives we wish to create. In the talk above, Cowen seems to be suggesting, at least in part, that stories include anecdotes and personal testimony regarding events and ideas, etc. If so, then he is certainly correct that we need to be very suspicious indeed of this kind of "storytelling." Story structure backed by honest research and supported with evidence and concrete examples can be clear and transparent and relatively trustworthy. But personal testimony alone, while often engaging depending on the speaker, is the least reliable form of evidence (assuming evidence is what we require).

Rather than offering a convincing critique on storytelling per se, Cowen seems to be offering a critique on the reliance we place on anecdotal evidence today. And this kind of "story" is indeed something of which we should be very suspicious. We should always maintain a healthy does of skepticism and suspicion. Surely an important aspect of being an educated person, whether we went to school or not, is having a critical mind and a reasonable approach to obtaining information and to inquiry.



Visual storytelling lessons from Citizen Kane, one of Roger Ebert's favorite films

EbertLast week, a mere two days after he wrote an article entitled "A Leave of Presence," the acclaimed and beloved American film critic Roger Ebert died. Like millions of other people, news of his passing deeply saddened me. I loved Ebert's writing, his wit, and his determination battling illness these past years, but I will always remember him from the '80s with Siskel & Ebert. Their authenticity was so rare and appealing back then (it's still rare today). I learned a lot about what makes for a good film over the years by reading or listening to Roger Ebert. Since the '90s, Ebert took time to write about many, many good films from the past. "I think of old films as a resource of treasures," Ebert writes on his website. "Movies have been made for 100 years, in color and black and white, in sound and silence, in wide-screen and the classic frame, in English and every other language. To limit yourself to popular hits and recent years is like being Ferris Bueller but staying home all day." The old films have something to teach us, he thought. "I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see 'hits,' and discourage exploration."

Greatest film of all time?
One of Ebert' favorite films—he sometimes referred to it as his top favorite film— was Citizen Kane (1941) by the legendary Oreson Welles. “Whenever I am asked what the greatest film of all time is, I always say Citizen Kane,” Ebert says at the end of his commentary of the film on DVD. Though Ebert said that it's a silly question since it’s impossible to really compare and rank all the different types of films in some sort of list. “But Citizen Kane to me,” admits Ebert, “is so inventive, so fresh every time you see it, so new, that I never get tired of seeing it." Ebert watched the film at least thrity times in his life with various groups of people and he always learned something new about the film, he said. "You have to be an active viewer with Citizen Kane—it challenges you," Ebert says in his commentary of the film. The absolutely wonderful thing about this version of Citizen Kane on DVD is that it includes a commentary track by Roger Ebert which is very ensightful and a delight to listen to. His commentary is fantastic. (Believe it or not, you can even watch two men—David Bordwell and Jeffrey Lerner—give an interesting commentary on the commentary track made by Roger Ebert.)

As a tribute of sorts to the great Roger Ebert, I am reposting a piece I wrote a couple of years ago on Citizen Kane below.

Lessons from Citizen Kane (redux)
6a00d83451b64669e2014e8a4012bb970d-200wi-1Citizen Kane is considered by most film critics and filmmakers to be among the best American films ever produced. The fact that the film's lead actor, writer, and director — Orson Welles — was only 25-years old, and it was his first movie, makes the film even that much more remarkable. It's a wonderful film that is fresh even today, but are there lessons in the making of the film that we can apply more broadly to other creative arts including presentations? I believe there are. The film was innovative and used techniques in storytelling and production that were not common for the time. There are many things that made the film remarkable, such as the good use of makeup to age the actors, the physicality which Welles brought to the screen, the natural feel of the dialog achieved by allowing actors to cross-talk, the smooth transitions and continuity achieved via J-cuts, unusual camera angles, long scenes without a cut, use of subjective camera, and on and on — but here are a few below from which we can extrapolate lessons for our own presentations or speeches in all their myriad forms.

Story Structure.
Rosebud Although the unconventional (for the time) nonlinear narrative approach is a tad confusing at times, Citizen Kane made clear use of the basics of storytelling structure: Exposition (beginning), Conflict (middle), and Resolution (end). Beginning: the exposition is furnished early in the form of a newsreel (popular in the '40s) to give a history and overview of the protagonist's life. This infomation was crucial as the rest of the movie goes through Kane's life via flashbacks. MIddle: There is the reporter's conflict to find the meaning of "Rosebud" (Kane's last words), and there were the many internal conflicts which existed within Kane himself and his relationships with his friends, enemies and wives, etc. End: Although it looks like the end will be unresolved, at the last moment the meaning of Rosebud all makes sense in the final few seconds (though questions remain).

The non-linear structure of the narrative.
Script Citizen Kane unfolds in a nonlinear and in a sense circular way. The movie loops through time, recollections of Kane's life told through the memories of witnesses to Kane's life. The newsreel obituary footage at the beginning was important for the nonlinear approach to work. Says Roger Ebert on this device: "[the newsreal scene] keeps us oriented as the screenplay skips around in time, piecing together the memories of those who knew him." Most good presentations and keynote addresses follow a linear progression that is clear and engaging, but there is no reason that you could not craft your presentation in a non-linear style so long as you build in structure so that people know what you are doing and know where you are in the progression. For example, you could build a story about the ultimate success of your research (and why it matters), but you could at times go back to an earlier stage even before your research started to tell a short anecdote that was a precursor to your current research questions, even though you did not know that at the time. Nonlinear is more challenging, but if the flow is well planned and efforts are made to make things clear for the audience, it can be very engaging. Whether your presentation narrative unfolds in a linear or more of a nonlinear fashion depends on how you craft and develop the structure of your talk, not on what type of software you use, or whether you use software at all.  (In the photo above Welles is visiting co-writer Herman Mankiewicz (center) in the California desert while writing Citizen Kane. John Houseman (right) is holding a copy of the screenplay.)

Variety in pace and visual treatments
In Citizen Kane there is great variety in the pace and setting of scenes, even though it was not a big-budget picture. Some scenes move very slowly and are quickly juxtaposed with fast-paced montoges. Many scenes are quite visually subdued while others are visually dynamic and full of myriad elements and movement. This variety of what Bruce Block in The Visual Story calls "Rythmic patterns" is another example of contrast, and contrasts remember are interesting to our brains. While there is good visual variety, including unusual camera angles and set designs, there is also good affinity among the visual treatment throughout the film which contributes to a consistent overall look of the movie. This is a reminder for us too in the design of multimedia presentations that while great visual variety can be an effective technique to get attention and illuminate messages, there must also be a clear visual theme. Often this theme may be subtle but it helps establish cohesion among the different elements and helps communication generally.

Low_shot  Party
ABOVE: The flashbacks unfold in a variety of scenes. Left is a still from a slower paced scene with an unusually low camera angle featuring dialog between only two characters in the newsroom/campaign headquarters. Right is a still from the rambunctious party scene that has the feel of a fast paced musical. (Note too that they are filmed on the same set.)

Deep Focus
One of the most remarkable things about the film visually is Welles's use of deep focus. Deep focus is achieved when everything in a shot is in focus. Often in cinema the foreground will be in focus and the background out of focus, or vice versa. This tells the audience where to look in a scene. When everything is in focus on screen, however, you need to use other techniques such as composition and movement to lead the audience's eye, suggesting where to look first, second, and so on. Welles used lighting to emphasize focal points. He also used eye gaze and staging to lead the viewer's eyes, yet with everything in focus the viewer is free to roam around and becomes more involved with the visual.

Deep_focus
ABOVE: This scene actually starts outside with the boy and the camera moves all the way back and through the table (the table splits in two to let the camera pass, though we do not see this trick of course). In this still you can see how everything is in focus and there is a clear foreground, middle, and background. Though young Kane playing in the snow is a small visual element, its light and movement get attention. Young Kane's fate is the subject of the conversation and his enclosure in the frame of the window is symbolic of the imprisonment Kane will feel at the thought of being sent away from home to be raised by his mother's banker, Mr. Thatcher.

This deep-focus technique was effective in creating deep space. Deep space is generally speaking more interesting to the eye as it involves the viewer and asks the viewer to participate more. By keeping everything in focus you allow the audience to be more involved in scanning the image. You can create depth by using contrasts such as big/small, dark/light, texture/textureless, bright colors/muted colors, warm/cool colors, sharp focus/blurred focus, and so on. ) "An audience watching a film or video does not notice more than three vanishing points. You only really need no more than three levels of illusionary depth," says Bruce Block in The Visual Story. You can see a clear illustration of these three levels in the stills above and below.

Depth2
ABOVE: This is a good example of deep space. Note the three men and the three levels of space. The close up on Kane left is bold and dramatic. More light is cast on Jedediah in the middle ground. This effect was done with an optical printer, layering the shot on the left with the shot on the right as it was too difficult to produce the deep focus using only the camera and light manipulation.

Leading the eye
An audience member can focus only on one relatively small area of a composition at a time. You can influence where the viewers will look on a screen by manipulating contrasting elements, but movement on a screen is the most powerful way to get someone's attention, which is why it must be used with discretion.  A larger and brighter element will slip from focal point once even a tiny element moves on a screen. In multimedia presentations animation must be used sparingly and always with a purpose. A little bit of animation can get attention or emphasize an element, but lots of animation will just become background noise.

Depth
ABOVE: Another example of deep space and a clear foreground, middle ground, and background. In the background Kane's size is diminished further by the size the widows, symbolic of the humiliating mood he was in at the time due to financial difficulties. Although the background element is small, our eye keeps track of it as it (Kane) moves to the back and then toward the front. Movement — even when the element is small — will alway get the eye's attention, even when competing with larger and brighter elements, so long as those other elements are relatively static.

Fireplace  Outside_snow
Above Left: In the large photo above the fireplace Kane is looking down in the direction of Mr. Bernstein. The reporter who is slightly taller looks downward to Mr. Bernstein. This has the subtle influence to point your eyes in the direction of Mr. Berstein, even though everything is in focus in the scene. Right: Note how your eye naturally is drawn to the little boy (Kane as a child) even though everything is in focus, including all four actors—all eyes are in the direction of the boy and the placement of the actors draws lines to the boy.

Techniques integral not superlative to the storytelling
Light While the film introduced many innovative technical elements that did indeed get noticed by the audience, these techniques were not superfluous but were rather used to support the narrative in a unique way, in a sense becoming part of the narrative. "Orson Welles took a visual style and flaunted it — he made the style an overt part of the story. The technique was inseparable from the narrative, not just its humble servant," says Chris Dashiell in an article entitled Kane Reaction on cinescene.com. In the world of presentations there is nothing wrong, for example, with using bold software or design techniques to aid your narrative, but these techniques must be used to make the messages stronger or impact your audience in a different way, not merely to show off or impress with dazzle. Techniques — impressive or not, new or not — must never be merely cosmetic or a decorative veneer. Ideally, they become "inseparable from the narrative."

                                  “Create your own visual style...
             let it be unique for yourself and yet identifiable for others.”
                                           — Orson Welles

The takeaways
Lead the viewer's eye by establishing clear focal points in your visuals.
Use size contrast (and other contrasts) to create depth.
Use movement (animation) with discretion and clear intent.
Create good variety visually (and in terms of pace), but have a clear visual theme as well.
If you use multimedia, be bold and make it part of the narrative rather than a sideshow.
Have a clear and simple structure. Whether your narrative is linear or nonlinear depends on your approach and planning, not on which software you use.
Experiment, take a risk, try something new. There is no one best way (or best app) when it comes to creating & delivery powerful presentations.

Link
The DVD includes a commentary by Peter Bogdanovich and another one by Roger Ebert. The boxed set of two DVDs also comes with the documentary "The Battle Over Citizen Kane" which was very interesting indeed. Highly recommend the DVDs There is now a 70th Anniversary edition in blu-ray as well. (Amazon).